Sesc is an institution that promotes culture, education, health, sport, leisure and assistance throughout Brazil for more than 7 decades. Sesc Verão is a national initiative that takes place during brazilian Summer, promoting the practice of physical activities and sports for people of all ages and social classes on Sesc's clubs all around Brazil.

Estúdio Daó, had the mission to create the visual ID for this program back in 2019, and I was invited by them, to develop all the characters illustrations to populate the communication spaces, representing the most diverse people practicing activities offered by the institution, resembling Sesc's atmosphere during the summer programs.

More than 40 individual characters were illustrated in hundreds of hours of work, from scratch to final vectorial illsutration, for approximately one month. All in isometric perspective so they could perfectly fall in place on the visual system developed by Daó. This is one of my favorite works from all time since I'm one of these people who all my life enjoyed Sesc and the activities they offered.  :)