Audiobooks
on Spotify
WHAT
Nothing else than to communicate globally a landmark moment in Spotify's history: the launching of the audiobooks feature on the platform, in a way to make it a reference for users of listening to it using Spotify, as it already is with music, and exciting and relatable at the same time .
ROLE
Once more, happily in charge of Design and Art Direction, from ideation on the Sprint to the production, teaming up with an amazing motion designer to give life to the iconic Malika Favre's illustrations, making sure the campaign was consistent even with the variety of assets and its different formats.
Mon
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The
Process
THE FIRST NY SPRINT
It was our first physical Sprint with Spotify, and it happened at their HQ at The World Trade Center, during September of 2022, in NY. The experience was completely new. During 5 days of immersion, working with an intern visual guide created especifically for this Campaign and Malika Favre's illustrations, we helped write this new chapter on Spotify story.
TEAM
CUBOCX
Crative Direction - André Matarazzo | Tulio Tavanielli Strategy - Fernando Prado
Art Direction - Felipe de Oliveira
Experience Leader - Roberta Tanus
Crative Direction - André Matarazzo | Tulio Tavanielli Strategy - Fernando Prado
Art Direction - Felipe de Oliveira
Experience Leader - Roberta Tanus
INVITED TALLENTS
Creative Director - MM. Izidoro
Copywrtiters - Lindsay Lanpher
Illustrations - Malika Favre
Creative Director - MM. Izidoro
Copywrtiters - Lindsay Lanpher
Illustrations - Malika Favre