Spotify
Colombia
WHAT
Our mission was to show 18-34y/o Colombians that Spotify makes free audio hassle-free, easy to listen and really “gets” them through featuring the Made for You hub and our huge free catalog, passing the message as assertive as we could, since the communication would happen through short Youtube Ads and social media.
ROLE
Design and Art Direction, crafting visuals to fit the pre-existent Spotify Design system criteria, but going creatively beyond at the same time, attempting to be cathing and thumb-stopping, besides leading the production team, with a 3D dedicated team based on Peru and the motion designer remotely.
Some of the campaign main assets.
Social Activantions with Colombian artists
Mon
The Monsters, by José Arias & Monkey Studio
The
Process
A REMOTE SPRINT
This sprint happened during the pandemics, so it was a completely remote job. This didn't change the fact we were in total immersion during the process. We brainstormed over 50 conceptual ideas, shortlisting, refining, and testing the best ones until we got to the winning concept.
BIG NUMBERS
Reach: 13.4M
Impressions: 186M (Planned: 63M / +195%)
Clicks: 759K (Planned: 387K / +96%)
Views: 18.6M (Planned: 11.6M / +60%)
TEAM
CUBOCX
Crative Direction - André Matarazzo
Producer - Vinicius Rochlin
Art Direction - Felipe de Oliveira
Crative Direction - André Matarazzo
Producer - Vinicius Rochlin
Art Direction - Felipe de Oliveira