Spotify
Reasons
WHAT
Get Gen Zs (18-25) in India who already use Spotify to engage and do more in the app. Fot that, the campaign should educate them on how to create their first playlist, selling the benefit of organization and categorization of music, and leaning into this generation's passion for creation and self-expression.
ROLE
Art direction, design, and the responsability to carefuly craft the visual narrative as simple and straight to the point as we could, since Spotify is not the main tool used to listen to music in India, in order to prove how easy it is to improve the experience of listening to music with the app.
The
Process
REMOTE SPRINT
The full process of this sprint happened from home, due the pandemic, evolving professionals from Brazil, US, India and Portugal. FIve days of ideating and testing, and more five days for producing and delivering all the final assets.
TEAM
CUBOCX
Crative Direction - André Matarazzo
Producer - Vinicius Rochlin
Art Direction - Felipe de Oliveira