Spotify
Lyrics
WHAT
A campaign to launch globaly one of the most wanted features of Spotify. For a long time users claimed the app should show lyrics to the songs, and then in 2021 this finally happened and we were invited to bring the news worldwide with a master campaing and regional adaptations with local artists.
ROLE
Design and Art Direction, from ideating to crafting visuals as a system to the whole campaign, making them adaptable to each locality keeping consistence and leading a dedicated motion design team during the prodution week.
Egypt, South Africa and Turkey adaptations.
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Campaign airing on Times Square, NYC.
Campaign airing on Times Square, NYC.
The
Process
A REMOTE SPRINT
This sprint happened during the pandemic, so it was a completely remote job. Ideation and prototypes happened in one week and the creative assets production for delivery in a second week, in a team of professionals based in São Paulo, Brazil, New York, US and Lisbon, Portugal at the time.
TEAM
CUBOCX
Crative Direction - André Matarazzo
Producer - Vinicius Rochlin
Strategy - Fernando Prado
Art Direction - Felipe de Oliveira
Crative Direction - André Matarazzo
Producer - Vinicius Rochlin
Strategy - Fernando Prado
Art Direction - Felipe de Oliveira