Spotify
Previews
WHAT
A Spotify campaign to make users aware of a new way to discover music and shows on the platform; previews. A sneak peek of songs and podcast episodes can now be heard so it instigates audiences to dig deeper into content, making the app more interactive and discoveries more interesting.
ROLE
Art direction and design, layouting assets and defining pace of the storytelling for videos and animations, integrating a playful deconstructed version of the UI with the stunning visuals brought by the talented art director Pleemo, in a way it teaches audiences about the new feature in a fun and catchy way.
Mon
The
Process
THE THIRD NY SPRINT
This was our third time at the Spotify HQ in Manhattan, New York, as usual in a 5 day sprint to solve everything, from ideation, to consumer testing to the final prototype. Final assets were produced on the following week, with the help of a creative hands on team.
TEAM
CUBOCX
Crative Direction - Tulio Tavanielli
Strategy - Fernando Prado
Art Direction - Felipe de Oliveira
Experience Leader - Roberta Tanus
Crative Direction - Tulio Tavanielli
Strategy - Fernando Prado
Art Direction - Felipe de Oliveira
Experience Leader - Roberta Tanus