Spotify
Reinvent Free

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WHAT

Spotify reinvented the app experience for free users, and our mission, during a 5 days Sprint, gathered at Spotify's HQ on the World Trade Center, in NY, was to craft the narrative to tell it to 11 different markets from around the world, throught quick, catchy, thumb-stopping social media assets.  

ROLE

Design and Art Direction, crafting visuals from prototypes to the final assets, managing a team of creative professionals during the production week after the Sprint, and prepare the deliverables.

The Process

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THE NY SPRINT

In an insanely and deeply immersive 5 days experience, on September 2022, on a sunny Manhattan, reuniting the CUBOCX team, and amazing and diverse invited talents with our clients, we had fun and headaches squeezing the best ideas out, but as seen, the results worthed a lot.

CUBOCX
Crative Direction  - Tulio Tavanielli
Strategy Direction - Fernando Prado
Art Direction - Felipe de Oliveira
Experience Lead - Roberta Tannus

INVITED TALENTS
Creative Director - Joana Mendes
Art Director - Oga Mendonça
Copywriters - Lindsey Lanpher & Julia Shiplet

PRODUCTION TEAM
Illustrations - Camila Rosa
Motion Design - Gabriel Parente

LET'S
WORK
TOGETHER!